Tuesday, October 18, 2022
NBA uses Microsoft Azure to power new content that elevates fan engagement
With nearly 10 billion interactions a day across its various delivery channels, the NBA is a big hit with fans, and the league doesn’t take that excitement for granted.
With their direct-to-consumer platform built on Microsoft Azure, the NBA delivers meaningful, personalized content to fans that caters to their individual preferences. NBA CourtOptix, one fan experience enhancement, uses Azure AI capabilities to turn billions of data points into insightful metrics about players and games to further engage fans. With Azure, the league is well positioned for even more exciting and revolutionary developments as they look to the future.
Click here to see how.
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